Why decision intelligence is essential for overcoming supply chain constraints

The current supply chain disruption is one of the many types of crises the marketplace has faced over the years. Even before COVID-induced challenges had cargo ships anchored off of ports across the globe and store shelves barely stocked, supply chain leaders have been in a race to keep up with changing consumer demands, a shifting competitive landscape, and technological advances.

Yet, as the development, reach and success of businesses has become highly dependent on tightly linked supply chains, the structure of those connections has become increasingly fragile and intricately connected.

Over the last two years, an unprecedented supply chain crisis has unfolded. With networks spanning multiple continents, global supply chains have broken down. From COVID-19 and the war in Ukraine to a sideways freighter that blocked the Suez Canal for a week and a growing list of environmental disasters, the upheaval has created a new benchmark for business-as-usual. A survey from the UK Office for National Statistics showed that 40% of businesses in the wholesale and retail trade industry reported global supply chain disruptions at the end of the first quarter this year.

This disruption is closely tied to a failure of foresight and planning built into supply chain systems.

Asking the right questions

Many companies tackling supply chain disruption see themselves as “data-driven,” when in fact, most are not. A Gartner report shows that less than half of organizations have actively started to build a roadmap for supply chain digitization transformation, despite it being a key priority for most leaders. Another survey showed only two-thirds of supply chain organizations felt the strategy and execution of their supply chains were well aligned.

Business intelligence (BI) and analysis tools were the promised future, where business users could easily access and transform huge volumes of corporate-wide data to predict business outcomes and future demand. However, the reality is that traditional BI solutions and ERP systems are static and can only provide a snapshot of the present or past.

Decision intelligence rests on prescriptive analytics

Such foresight comes from adding a prescriptive analytics layer to a firm’s supply chain management. This layer answers the question “what should happen” and becomes the basis for generating decisions, not just insights. This approach elevates the level of analytic inquiry, using machine learning and optimization models to propose a course of action based on data, analytics and business models.

Ultimately, this can dramatically transform how companies manage the flow of goods throughout their supply chains because it resolves the question how to proceed to achieve the targeted outcome.

Decision intelligence and the future of the supply chain

Taking a new approach to supply chains relies on a new vision for data in an organization. Data is the engine of growth and the source of intelligence that will allow businesses to get a grip on their supply chains.

This means drawing on data from a wider variety of sources than ever before. Businesses need more actionable, real-time data from across their supply chains. They need to quickly and securely access multiple data sources across on-premises data centers and multiple clouds. To plan for future shocks, businesses need to learn from this historic moment and feed this information into predictive and prescriptive analytics modeling.

A new tomorrow

Supply chain management solutions based on decision intelligence and real-time prescriptive analytics models are potent instruments in the fight against the supply chain crisis. Such systems can improve overall processes throughout the enterprise and build resilience into demand forecasts. They can reduce costs associated with overstocking, inventory stockouts, and product obsolescence — even in the face of widespread crises.

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5 Ways Analytics Are Disrupting Supply Chain Management

5 Ways Analytics Are Disrupting Supply Chain Management

5 Ways Analytics Are Disrupting Supply Chain Management

Harmonizing supply chain management analytics will put organizations on a path to automating their operations.

The evolution of infotech increased customer expectations, economic behavior, and other competitive priorities have caused firms to modify themselves in the current business landscape. Supply chains globally are becoming more complex, thanks to globalization and the consistently changing dynamics of demand and supply. As per a forecast by Gartner, the global supply chain management market was valued at USD 15.85 billion in 2020 and is expected to reach almost USD 31 billion by 2026.

Businesses are channeling the power of big data analytics to disrupt transformations at all levels of supply chain management. Data started as a fundamental component of digital transformation and is now a revolutionary concept. It is the key to achieving breakthroughs in supply chain management systems, and more organizations are integrating data analytics to mine data for proactive insights and accelerate intelligent decision-making.

Big data implementation in supply chain management addresses several issues, from strategic to operational to tactical. It includes everything from building efficient communication between suppliers and manufacturers to boosting delivery times. Decision-makers can utilize analytics reports to increase operational efficiency and boost productivity by closely monitoring the system’s performance at each level.

What is Big Supply Chain Analytics, and How Does it Work?

Integrating big data analytics with the supply chain makes big supply chain analytics enable business executives to compute better growth decisions for all possible maneuvers by combining data and quantitative methodologies. Notably, it adds two features.

First, it broadens the dataset for analysis beyond internal data stored in existing SCM and ERP systems. Second, it uses advanced statistical techniques to analyze the new and existing data. This generates new insights that help make better decisions for improving front-line operations and strategic decisions like implementing the best supply chain models.

Here are five ways big data and analytics are disrupting supply chain management:

1) Improved demand forecasting

Demand forecasting is one of the crucial steps in building a successful supply chain strategy. With data science and analytics in play, businesses experience automated demand forecasting. This assists them in quickly responding to fluctuations in the market and streamlining the optimal stock levels every time.

2) Enhanced production efficiency

Data science and analytics play a significant role in gauging organizational performance. Accurate application of big data analytics can help organizations track, analyze, and share employee performance metrics in real time. You can identify excellent employees who are struggling to maintain a consistent performance. This could be quickly done with IoT-enabled work badges, which exchange information with sensors installed in production line units.

3) Better sourcing and supplier management

Supply chain management systems have empowered organizations to collate data on multiple suppliers. Using data science solutions, you can leverage this data to gain insights into the historical record of any supplier. With this, you can gauge based on crucial metrics such as compliance, location, reviews, feedback, services, etc.

4) Better warehouse management

Warehouses are acquiring modern technology and have started installing sensors to collect data on the inventory flow. This helps you build an extensive database containing information based on the weight and dimensions of the packages. With sensors installed in your warehouse, you can identify bottlenecks that obstruct the flow and can be easily resolved at the earliest with the big data-fueled systems.

5) Improved distribution and logistics

Order fulfillment and traceability are essential for business productivity and customer satisfaction. Logistics have traditionally been cost-focused and effectively look for ways that provide them competitive advantages. Data science solutions enable logistic providers to leverage data analytics to improve their operations. For instance, they use fuel consumption analytics to improve driving efficiency. With GPS technology, they can track real-time routing of deliveries and reduce long waiting times by allocating nearby warehouses.

Read more at 5 Ways Analytics Are Disrupting Supply Chain Management

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Gartner: top 8 supply chain technology trends for 2019

According to Gartner, while many of these supply chain technology trends have not yet been widely adopted, they will have a broad industry impact this year.

Gartner has highlighted the key supply chain technology trends which they warned must not be ignored. Christian Titze, research vice president at Gartner, said: “Within the next five years if half of the large global companies are using some of these technologies in their supply chain operations, it’s safe to say that the technologies will disrupt people, business objectives and IT systems.”

The top 8 supply chain technology trends in 2019 are:

#1 Artificial intelligence (AI)

According to Gartner, AI technology in supply chain operations is all about augmenting workers. Thanks do developments in self-learning and natural language processing, AI is now advanced enough to automate numerous supply chain processes such as predictive maintenance and demand forecasting.

#2 Advanced analytics

Thanks to the increase in IoT data and extended external data sources such as weather or traffic conditions, analytics is going to get a lot more advanced. Gartner predicted that organisations will be able to anticipate future scenarios and make better recommendations in areas such as supply chain planning, sourcing and transportation.

#3 IoT

Gartner has reported seeing more supply chain practitioners exploring the potential of IoT. However, according to Gartner, new IoT applications involve more than just passive sensors.

#4 Robotic process automation (RPA)

Excitement has been building around RPA for some time now, and its place in the enterprise has seen a lot of maturing this year. Like AI, RPA, according to Gartner, is about augmenting workers.

#5 Autonomous things

Autonomous things use AI to automate functions previously performed by humans, such as autonomous vehicles and drones. They exploit AI to deliver advanced behaviours that interact more naturally with their surroundings and with people.

#6 Digital supply chain twin

A digital twin is a digital replica of a physical asset, whether that is a product, person, place or system.

#7 Immersive experience

Augmented reality (AR) and virtual reality (VR) technologies have long been touted as the next big thing. For all its promise mass adoption by enterprises have, in reality, always seemed to be on the horizon.

Read more at Gartner: top 8 supply chain technology trends for 2019

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Walmart Canada partners with FourKites for supply chain analytics

The Canadian branch of Walmart has agreed a new partnership with FourKites for the development and furthering of the company’s supply chain visibility and predictive analytics capabilities.

Walmart Canada will use FourKites supply chain platform to track the real time location and predictive shipment times across its Canadian operations that span over 400 stores a number of distributions centers within the region.

Walmart staff will be able to use FourKites’ mobile app to track these, leveraging the company’s GPS-connected assets.

“Walmart Canada’s partnership with FourKites reflects our deep commitment to delivering an outstanding customer experience,” said John Bayliss, senior vice president, logistics & supply chain.

“We will use FourKites’ predictive tracking technology to know precisely when shipments will arrive at our distribution centers and at our stores, so we can ensure that customers find the products they’re looking for so they can save money and live better.”

The implementation of this technology will allow Walmart Canada to better optimize its operations, including staffing levels, assignments and minimizing truck waiting times.

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Cloud-Based Analytics for Supply Chain and Workforce Performance

Plex Systems, a developer of cloud ERP for manufacturing, has introduced two new analytic applications designed to provide manufacturers insight into supply chain performance and their workforce.
The new Supply Chain and Human Capital analytic applications build on the library of applications in the IntelliPlex Analytic Application Suite, a broad suite of cloud analytics for manufacturing organizations.

The Plex Manufacturing Cloud is designed to connect people, processes, systems and products in manufacturing enterprises. The goal is not only to streamline and automates operations, but also enable greater access to companywide data. The IntelliPlex suite of analytic applications aims to turn that data into configurable, role-based decision support dashboards–with deep drill-down and drill-across capabilities. The IntelliPlex Analytic Application Suite includes analytics for sales, order management, procurement, production and finance professionals.

IntelliPlex Supply Chain Analytic Application
The new IntelliPlex Supply Chain Analytic application provides a dashboard for managing strategic programs, such as enterprise supplier performance, inventory and materials management and customer success. Metrics include:

  1. On-time delivery and return rates by supplier, part, material, etc.
  2. Production backlog by part group, product time, etc.
  3. Spend by supplier and type, including unapproved spend
  4. Inventory turns and aging based on type, location, etc.
  5. Materials management accuracy, adjustments and trends by type, location, etc.
  6. On-time fill rate, customer lead time, average days to ship, fulfillment by location

Read more at Cloud-Based Analytics for Supply Chain and Workforce Performance

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The Analytics Supply Chain

Businesses across many industries spend millions of dollars employing advanced analytics to manage and improve their supply chains. Organizations look to analytics to help with sourcing raw materials more efficiently, improving manufacturing productivity, optimizing inventory, minimizing distribution cost, and other related objectives.

But the results can be less than satisfactory. It often takes too long to source the data, build the models, and deliver the analytics-based solutions to the multitude of decision makers in an organization. Sometimes key steps in the process are omitted completely. In other words, the solution for improving the supply chain, i.e. advanced analytics, suffers from the same problems that it aims to solve. Therefore, reducing inefficiencies in the analytics supply chain should be a critical component of any analytics initiative in order to generate better outcomes. Because one of us (Zahir) spent twenty years optimizing supply chains with analytics at transportation companies, the concept was a naturally appealing one for us to take a closer look at.

More broadly speaking, the concept of the analytics supply chain is applicable outside of its namesake business domain. It is agnostic to business and analytic domains. Advanced analytics for marketing offers, credit decisions, pricing decisions, or a multitude of other areas could benefit from the analytics supply chain metaphor.

Read more at The Analytics Supply Chain

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Socialbakers bakes its data analytics down to a Social Health Index

Can social media analytics be compressed into an elevator pitch?

That was a question Lenovo asked its social analytics firm, Socialbakers. The result, launching today, is a Social Health Index that presents a few top-level indicators of a brand’s standing in social media vis-a-vis any competitors.

“When you’re with a VP, you have to [quickly] give them a very clear idea of where we stand,” Lenovo’s director of the Digital and Social Center of Excellence Rod Strother told us. Given that need, Lenovo then provided input to Socialbakers for developing the Index.

It offers a single top-level number on a 100-point scale, as well as single numbers representing the client’s — or a competitor’s — social health on Facebook, Twitter, or YouTube. Other platforms will be added at some point, the social analytics firm said.

Additionally, an area graph visually depicts the four groups of data that go into the scores — participation, follower/fan/subscriber acquisition and retention, and shareability.

“We find it’s difficult for clients to comprehend all” the statistics in ordinary social analytics reports, Socialbakers’ CEO and co-founder Jan Rezab told VentureBeat.

“It’s very, very complicated,” he said, noting that his firm tracks over 180 metrics for social media.

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Big data analytics technology: disruptive and important?

Of all the disruptive technologies we track, big data analytics is the biggest. It’s also among the haziest in terms of what it really means to supply chain. In fact, its importance seems more to reflect the assumed convergence of trends for massively increasing amounts of data and ever faster analytical methods for crunching that data. In other words, the 81percent of all supply chain executives surveyed who say big data analytics is ‘disruptive and important’ are likely just assuming it’s big rather than knowing first-hand.

Does this mean we’re all being fooled? Not at all. In fact, the analogy of eating an elephant is probably fair since there are at least two things we can count on: we can’t swallow it all in one bite, and no matter where we start, we’ll be eating for a long time.

So, dig in!

Getting better at everything

Searching SCM World’s content library for ‘big data analytics’ turns up more than 1,200 citations. The first screen alone includes examples for spend analytics, customer service performance, manufacturing variability, logistics optimisation, consumer demand forecasting and supply chain risk management.

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Supply Chain & Big Data ÷ Analytics = Innovation

Google the term “advanced analytics” and you get back nearly 23 million results in less than a second.

Clearly, the use of advanced analytics is one of the hottest topics in the business press these days and is certainly top of mind among supply chain managers.

Yet, not everyone is in agreement as to just what the term means or how to deploy advanced analytics to maximum advantage.

At HP, the Strategic Planning and Modeling team has been utilizing advanced operational analytics for some 30 years to solve business problems requiring innovative approaches.

Over that time, the team has developed significant supply chain innovations such as postponement and award winning approaches to product design and product portfolio management.

Based on conversations we have with colleagues, business partners and customers at HP, three questions come up regularly – all of which this article will seek to address.

  1. What is the difference between advanced and commodity analytics?
  2. How do I drive innovation with advanced analytics?
  3. How do I set up an advanced analytics team and get started using it in my supply chain?

Advanced analytics vs. commodity analytics

So, what exactly is the difference between advanced analytics and commodity analytics? According to Bill Franks, author of “Taming The Big Data Tidal Wave,” the aim of commodity analytics is “to improve over where you’d end up without any model at all, a commodity modeling process stops when something good enough is found.”

Another definition of commodity analytics is “that which can be done with commonly available tools without any specialized knowledge of data analytics.”

The vast majority of what is being done in Excel spreadsheets throughout the analytics realm is commodity analytics.

Read more at Supply Chain & Big Data ÷ Analytics = Innovation

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How Big Data and CRM are Shaping Modern Marketing

Big Data is the term for massive data sets that can be mined with analytics software to produce information about your potential customers’ habits, preferences, likes and dislikes, needs and wants.

This knowledge allows you to predict the types of marketing, advertising and customer service to extend to them to produce the most sales, satisfaction and loyalty.

Skilled use of Big Data produces a larger clientele, and that is a good thing. However, having more customers means you must also have an effective means of keeping track of them, managing your contacts and appointments with them and providing them with care and service that has a personal feel to it rather than making them feel like a “number.”

That’s where CRM software becomes an essential tool for profiting from growth in your base of customers and potential customers. Good CRM software does exactly what the name implies – offers outstanding Customer Relationship Management with the goal of fattening your bottom line.

With that brief primer behind us, let’s look at five ways that the integration of Big Data and CRM is shaping today’s marketing campaigns.

Read more at How Big Data and CRM are Shaping Modern Marketing

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