How Does Big Data Analytics Help in Decision Making

Staying ahead in the game is paramount for any business organization to survive in this competitive world. The future poses challenges that need tackling in the present. Every decision made today has a significant impact on the future of that organization. The rate at which a company responds to challenges in the present and the future is what determines their rate of success. Data Science and Big Data analytics can help organizations in decision making and drive the company to a realistic future.

The Deciding Factor

It is paramount for businesses to understand the big data concept and how it impacts the organization activities. Discussed below are ways in which Big Data facilitates faster and better decision making;

Accelerating Time-to-Answer

The time cycle for decision making is decreasing rapidly. Companies have to make decisions more quickly in this period than in the past. Accelerating decision-making time is crucial for the success of any organization. The use of Big Data doesn’t change the urgency of decision making. Big Data analytics mitigates.

Customer reaction to a product is an important factor to consider when making a decision. Using data resources to understand the preferences of customers is one way of pointing out gaps existing in the market. However, the problem is how do you integrate and act in real time? The key is to know how to combine Big Data with your traditional Business Intelligence to create a more convenient data ecosystem that allows for the generation of new insights while executing your present plans.

Accelerating your time-to-answer is crucial for customer satisfaction. For example, if your answer time is usually in minutes, Big Data can reduce it to seconds. If it takes weeks for a client to have their problem tackled, then reducing it to days is more convenient for your customers. Customer retention is critical to the success of your organization.

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One step ahead: How data science and supply chain management are driving the predictive enterprise

DHL, the world’s leading logistics company, today launched its latest white paper highlighting the untapped power of data-driven insight for the supply chain. The white paper has revealed that most companies are sitting upon a goldmine of untapped supply chain data that has the ability to give organizations a competitive edge. While this wealth of supply chain data already runs the day-to-day flow of goods around the world, the white paper has revealed a small group of trailblazing companies are utilizing this data as a predictive tool for accurate forecasting.

“The predictive enterprise: Where data science meets supply chain” is a white paper by Lisa Harrington, President of the lharrington group LLC that was commissioned by DHL to identify the opportunities available to companies to anticipate and even predict the future. It encourages companies to get ahead of their business and direct their global operations accordingly.

Data mining, pattern recognition, business analytics, business intelligence and other tools are coalescing into an emerging field of supply chain data science. These new intelligent analytic capabilities are changing supply chains – from reactive operations, to proactive and ultimately predictive operating models. The implications extend far beyond just reinventing the supply chain. They will help map the blueprint for the next-generation global company – the insight-driven enterprise.

Jesse Laver, Vice President, Global Sector Development, Technology, DHL Supply Chain, said, “At DHL, we’re helping our customers get ahead of the competition by working with them to harness the wealth of data information from across their businesses, allowing us to develop smarter supply chain solutions that factor in their wider business operations. For our technology customers, we use data analytics to predict what’s going on in the supply chain, such as what products are in high demand, so we can tailor our solutions accordingly.”

While supply chain analytics technologies and tools have come a long way in the last few years, integrating them into the enterprise is still far from easy. Companies typically progress through several stages of maturity as they adopt these technologies. The descriptive supply chain stage uses information and analytics systems to capture and present data in a way that helps managers understand what is happening.

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4 ways retailers can improve supply chain management

Retailers and their suppliers are under more pressure than ever before to deliver more goods to more destinations faster.

To stay competitive, “retailers need to know where things are at all times so they can redirect shipments, rebalance inventories and respond to new demands on the fly,” says Rich Becks, general manager, Industry Value Chains, E2open, which delivers cloud-based supply chain collaboration solutions.

And if there is a problem with their supply chain, and they can’t get products to stores and/or consumers, retailers (and their suppliers) risk losing customers.

So what steps can, and should, retailers take to make sure their supply chain operations are running smoothly? Following are four suggestions from retail supply chain experts.

1. Use cloud-based software that can track and manage inventory in real time.

“Retailers struggle to balance uncertain consumer behavior and long, complex supply chains,” explains Kurt Cavano, vice chairman & CSO, GT Nexus, a supply chain technology company.

2. Use source tagging and RFID to keep track of inventory and stock levels.

“To improve supply chain management from the moment product leaves the manufacturer’s warehouse all the way through to the point-of-purchase, retailers should deploy a source tagging solution,” says Steve Sell, director, North America Marketing, Retail Practice, Tyco Integrated Security.

3. Become a part of a B2B e-procurement network.

“B2B [or e-procurement] networks can help companies predict supply chain disruptions and act quickly to adapt business processes,” says Sundar Kamakshisundaram, vice president, Procurement and Business Network Solutions, Ariba, an SAP company.

4. Make sure your marketing and supply chain teams are in sync.

“When executing a promotion, a lot of retailers overlook the alignment of the supply chain and marketing teams, which is crucial [if you want] to successfully launch a promotion,” says Pat Sullivan, senior vice president, Promotions Management, HAVI Global Solutions, a consulting company.

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