This is so far the best article that I have been reading about the Big Data. It is what I have been advocating to people.

1. They talk about “bigness” and “data,” rather than “new questions”

… It seems most of the tech industry is completely drunk on “Big Data.”

… most companies are spending vast amounts of money on more hardware and software yet they are getting little, if any, positive business value.

… “Big Data” is a terrible name for the revolution going on all around us. It’s not about Bigness, and it’s not about the Data. Rather, it’s about “new questions,” being facilitated by ubiquitous access to massive amounts of data.

… If all you’re doing is asking the same old questions of bigger amounts of the same old data, you’re not doing “Big Data,” you’re doing “Big Business Intelligence,” which is itself becoming an oxymoron.

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