Tag Archives: paradigm

How a Unified Logistics Approach Drives the Customer-Centric Supply Chain

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How a Unified Logistics Approach Drives the Customer-Centric Supply Chain

How a Unified Logistics Approach Drives the Customer-Centric Supply Chain

No matter the hurdles of 2020, Logistics was up for the challenge. It kept production running and critical supplies flowing while adjusting to the shocks in demand and supply patterns and delivering essential goods.

The industry has already begun its transformation into a pull paradigm. To adjust to a new logistics footprint, operations are catering to smaller and more frequent shipments, while increasing its stronghold in eCommerce. With shippers and Logistics Service Providers (LSPs) attempting to increase their capabilities for market share gain, gone will be reactive bulk handing, serial execution, and long planning cycles.

Now it’s time for logistics to up its game — again.

How can it morph from inside-out, efficiency-focused to a model that’s outside-in and centered around the customer experience? We believe the future of logistics is unified logistics, where shippers and LSPs can seamlessly plan, optimize, and orchestrate across nodes and networks, resulting in consistently higher customer service levels and efficiencies.

Let’s discuss the aspects that make unified logistics a reality.

Boundaryless Orchestration

Existing logistics systems are usually configured with static, pre-setup actions, and often lack advanced visibility. Even if visibility exists, the functionality does not allow timely execution. Warehouse systems may not be able to consider transportation information and vice versa.

Upstream Supply Chain Knowledge

Traditionally, transportation systems lack order visibility and updated supply chain plan information. In the warehouse, traditional distribution and fulfillment operations rely on aggregate and longer-term forecasts to plan labor schedules. The inventory positions in warehouse systems are determined by historical patterns and longer-term forecasts, causing operations to be reactive.

Digital Ecosystem and Network

The historic approach to collaboration and point-to-point integration won’t create an easy path to real-time communications for carriers and LSPs. Now with access to the digital network, shippers can tap into carrier networks, take capacity into considerations for order promising, and select last-mile delivery providers. Before, the carrier selection process was highly manual and used static rates, and now shippers can perform Dynamic Price Discovery to view freight rate quotes from carrier marketplaces.

Unified Logistics, powered by our Luminate Logistics and Luminate Platform solutions, arms shippers and LSPs with the ability to seamlessly plan, optimize, and orchestrate supply chain execution. They can gain consumer confidence by truly delivering the right product, to the right place, at the right time — even if the lot size is small.

Read more at How a Unified Logistics Approach Drives the Customer-Centric Supply Chain

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Supply Chain Impact on Shareholder Value: A Performance Paradigm?

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If you ask a supply chain leader how they impact their company’s performance, the response is almost muscle memory, ‘reduce cost and inventory while improving service.’ If you ask the same leader how they impact shareholder value, there is often a long pause.

To shed some light on the subject, the APICS Supply Chain Council conducted a live poll during its jointly hosted Best of the Best S&OP Conference in June. Two poll questions were developed to examine attendee perception regarding shareholder value. Almost two-thirds of the respondents reported that they had some form of supply chain scorecard. Conversely, only three-percent reported that they linked supply chain performance to shareholder metrics.

This dialogue with supply chain leaders has sparked a number of research questions, especially in light of the fact that supply chain executives share a seat in the C-suite, including:

1. What are the key shareholder metrics that matter?

For a publicly traded company the ultimate measure is earnings per share or stock price. For privately held companies, the focus tends to be on the attributes that relate to earnings per share: growth, profit, and return.

2. What are the supply chain performance levers that intentionally add to shareholder value?

The Growth attribute is the conundrum that keeps supply chain leaders up at night. Traditionally, the assumption was that great service level, including both lead-time and reliability, didn’t lose sales and potentially helped grow share of customer’s ‘shelf space’ by having predictable availability.

3. How does that affect your supply chain strategy?

The correlation between supply chain excellence and earnings per share certainly is intuitive, but there is data to suggest that even the best supply chain companies still are not maximizing potential shareholder value.

Read more at Supply Chain Impact on Shareholder Value: A Performance Paradigm?

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