People think analytics is about getting the right answers. In truth, it’s about asking the right questions.
Analysts can find the answer to just about any question. So, the difference between a good analyst and a mediocre one is the questions they choose to ask. The best questions test long-held assumptions about what makes the business tick. The answers to these questions drive concrete changes to processes, resulting in lower costs, higher revenue, or better customer service.
Often, the obvious metrics don’t correlate with sought-after results, so it’s a waste of time focusing on them, says Ken Rudin, general manager of analytics at Zynga and a keynote speaker at TDWI’s upcoming BI Executive Summit in San Diego on August 16-18.
Challenge Assumptions
For instance, many companies evaluate the effectiveness of their Web sites by calculating the number of page hits. Although a standard Web metric, total page hits often doesn’t correlate with higher profits, revenues, registrations, or other business objectives. So, it’s important to dig deeper, to challenge assumptions rather than take them at face value. For example, a better Web metric might be the number of hits that come from referral sites (versus search engines) or time spent on the Web site or time spent on specific pages.
TDWI Example. Here’s another example closer to home. TDWI always mails conference brochures 12 weeks before an event. Why? No one really knows; that’s how it’s always been done. Ideally, we should conduct periodic experiments. Before one event, we should send a small set of brochures 11 weeks beforehand and another small set 13 weeks prior. And while we’re at it, we should test the impact of direct mail versus electronic delivery on response rates.
Read more at The Key to Analytics: Ask the Right Questions
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10 Tips For Getting Started With Global Supply Chain Risk Management Programs
In exploring AGCO’s success with implementing a global supply chain risk management (SCRM) program, we can summarize our key recommendations to other manufacturers and services oriented companies in 10 tips:
- Start to engage with solution providers – Try them out, start to inflict the pain of visibility on your internal stakeholders, teach your organization to act with many blinders removed and adopt a more strategic level of thinking.
- Solutions are in a state of flux – Early adopters will likely have to go through radical changes in their programs as this industry matures, but this is preferable to remaining on the sidelines, getting stuck deeper in the old ways.
- Heuristics will make a big difference over time – Both in helping to eliminate false positives and also in identifying real issues with greater precision. Aggregated metadata from your third parties, combined with other big data sets, all processed in real time, will drive a change toward solutions that not only show what your supply base looks like but also helps manage risk scenarios and develop mitigation plans of action.
- A picture is worth a 1,000 conference calls – Think of a map, showing all your major internal and external business relationships (manufacturing facilities, warehouses and distribution facilities, logistical paths, suppliers and their suppliers, etc.). This simple illustration can quickly rally stakeholders around a common cause.
- Good SCRM analysis requires good data – Don’t skimp on the prep work. You know that sooner or later you do need to get to a clean master data management understanding, as well as item level PO analysis. You also need to fully assess your key suppliers and their immediate supply base and product lifecycles. This is a good time to start on that journey.
Read more at 10 Tips For Getting Started With Global Supply Chain Risk Management Programs
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