Trax Expands Leadership Team With CRO Hire

Trax Technologies, a global innovator specializing in harnessing logistics data and insights to improve supply chain performance, announced today the company has expanded its’ leadership team with the appointment of Christopher Rajiah as the Chief Revenue Officer. Rajiah is responsible for setting and executing the company’s go-to-market strategy in order to scale the organization and solidify its position as the market leader for freight audit & payment and supply chain data management.

The executive appointment follows the additions of Elizabeth Hart as CAO and Benjamin Morens as COO in 2016. The expansion of the leadership team comes as Trax Technologies experiences significant product adoption as it transforms the freight audit and payment process to improve supply chain performance. Trax provides freight audit and payment services as a cornerstone of its cloud-based logistics performance management solution combining leading controls, supply chain data management, financial classification, and business analytics to deliver accurate, meaningful and actionable intelligence to its global customers.

“Chris’s extensive experience in successfully driving and executing global sales initiatives and growing strategic partnerships will be incredibly valuable as we continue to innovate, develop new capabilities, and extend Trax’s industry leadership,” said Don Baptiste, Trax Technologies CEO. “I’m excited to have him on our team.”

Rajiah joins from Equinix, where he served as VP of Worldwide Channel Partners and Alliances. Prior to Equinix, Chris was SVP Sales & Marketing at ViaWest, as well as the Vice President of Worldwide Partner Sales at Rackspace Hosting. Chris also spent 9 years at Extreme Networks, where he started his career, and, eventually, led their North American channel and worldwide strategic alliance teams.

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Clarkson University Delivers 17th Global Supply Chain Management Executive Seminar to Corporate Professionals

Earlier this month, Clarkson University’s Global Supply Chain Management (GSCM) program presented its 17th annual Executive Seminar, delivering state-of-the-art education to corporate professionals.

“We are pleased that our executive seminar continues to attract supply chain professionals from several highly respected global companies,” said Professor Farzad Mahmoodi, the Joel Goldschein ’57 Endowed Chair in Global Supply Chain Management and director of the program. “It’s a strong endorsement of the quality of our faculty and the relevance of our curriculum.”

The annual, four-day, on-campus program attracted participants from Amazon, Toyota, Stanley Black & Decker, Xerox, Lockheed Martin, Verizon, Corning, Raymond Corporation, Entegris, Par Technology and Indium.
The participants came to Clarkson from 12 states: California, Colorado, Connecticut, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York and Ohio.
In addition to lectures by faculty experts, the seminar utilized a highly interactive format that employs team and hands-on activities, including simulations and negotiations exercises. Participants also benefited from networking opportunities with industry professionals and Clarkson faculty.

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Transforming Integrated Planning & Supply Chain Processes with Augmented Intelligence Capabilities

In conjunction with the announcement, o9 released an eBook titled, “Who Gets the Cheese?”

Aptly named after one of the greatest business books of all time (Who Moved My Cheese?), this resource details one of o9’s systems for optimally allocating resources across initiatives and brands at consumer goods companies.

Founded by executives, practitioners and technologists that have led supply chain innovations for nearly three decades, the o9 team has been quietly developing a game-changing Augmented Intelligence (AI) platform for transforming Integrated Planning and Supply Chain processes.

The team has deployed the AI platform with select clients, including:

  1. Bridgestone Tires
  2. Asian Paints
  3. Restoration Hardware
  4. Party City
  5. Del Monte
  6. Aditya Birla Group
  7. Caterpillar
  8. Ainsworth Pet Foods

Speaking on behalf of o9 Solutions, Co-founder and CEO Chakri Gottemukkala said, “While executives we work with hear the buzz around technologies for data sensing, analytics, high performance computing, artificial intelligence and automation, they are also living the reality of slow and siloed planning and decision making because the enterprise operates primarily on spreadsheets, email and PowerPoint.”

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The Value of a Supply Chain Executive Education

Executive-level supply chain positions have gained both prominence and importance for today’s global companies, and to support this trend, universities, colleges, professional organizations, and training firms have enhanced their supply chain and logistics programs to help executives stay current on supply chain trends.

It wasn’t that long ago that supply chain managers worked mainly behind the scenes, stealthily orchestrating the movement of products from the raw material stage to manufacturing/production and right on through to the final delivery of the finished goods.

Typically occupied by employees who had successfully “worked their way up” through the company, these executive-level supply chain positions have over the last few years gained both prominence and importance for today’s global companies.

To support this trend, universities and colleges have enhanced their supply chain and logistics degree programs; organizations like APICS and the Institute for Supply Management (ISM) have expanded their certification programs; and training firms offer myriad options to help executives stay current on supply chain trends.

These executive education offerings provide executives with the opportunity to hone their skills, upgrade their technology acumen and better understand the inner workings of the modern-day supply chain.

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The Key to Analytics: Ask the Right Questions

People think analytics is about getting the right answers. In truth, it’s about asking the right questions.

Analysts can find the answer to just about any question. So, the difference between a good analyst and a mediocre one is the questions they choose to ask. The best questions test long-held assumptions about what makes the business tick. The answers to these questions drive concrete changes to processes, resulting in lower costs, higher revenue, or better customer service.

Often, the obvious metrics don’t correlate with sought-after results, so it’s a waste of time focusing on them, says Ken Rudin, general manager of analytics at Zynga and a keynote speaker at TDWI’s upcoming BI Executive Summit in San Diego on August 16-18.

Challenge Assumptions

For instance, many companies evaluate the effectiveness of their Web sites by calculating the number of page hits. Although a standard Web metric, total page hits often doesn’t correlate with higher profits, revenues, registrations, or other business objectives. So, it’s important to dig deeper, to challenge assumptions rather than take them at face value. For example, a better Web metric might be the number of hits that come from referral sites (versus search engines) or time spent on the Web site or time spent on specific pages.

TDWI Example. Here’s another example closer to home. TDWI always mails conference brochures 12 weeks before an event. Why? No one really knows; that’s how it’s always been done. Ideally, we should conduct periodic experiments. Before one event, we should send a small set of brochures 11 weeks beforehand and another small set 13 weeks prior. And while we’re at it, we should test the impact of direct mail versus electronic delivery on response rates.

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Instagram and Pinterest are killing Gap, Abercrombie, & J. Crew

Traditional mall retailers like Gap, J. Crew, and Abercrombie & Fitch have faced declining sales in recent years.

And the problem might be signaling something even more troublesome than dowdy apparel. Instead, it is a total shift in how teen consumers think.

Young people want to purchase experiences rather than actual stuff, and when they do buy clothing or shoes they want to be able to showcase purchases on social media.

“Their entire life, if it’s not shareable, it didn’t happen,” Marcie Merriman, Generation Z expert and executive director of growth strategy and retail innovation at Ernst & Young, said to Business of Fashion. “Experiences define them much more than the products that they buy.”

The only apparel young people want is clothing that can translate into an experience on Instagram or Snapchat.

Given their limited budgets and frugal tendencies, they’re more likely to purchase lots of clothes at fast fashion retailers, like cutting-edge Zara or cheap Forever 21, so that they have ample images to share.

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