2017 Parcel Express Roundtable: Paying for peak performance

It can be hard to believe that very much happens in a year, but that theory is put to the test when it comes to the parcel express market.

In fact, over the past 12 months we’ve seen major changes in pricing from the parcel duopoly of FedEx and UPS; the accelerated emergence of regional parcel players; and don’t forget we’re all watching the increasing power and reach of e-commerce giant Amazon as it grows its own delivery capabilities globally.

These developments require parcel shippers to do whatever it takes to stay on top of their parcel game from both a financial and operational perspective. To help them along, Logistics Management has gathered Jerry Hempstead, president of Hempstead Consulting, a parcel advisory firm; David Ross, transportation and logistics director at investment firm Stifel; and Rob Martinez, president and CEO at Shipware, an audit and parcel consulting services company.

Over the next few pages, our experts offer their insight into what’s driving parcel market trends and offers some practical advice for how shippers need to re-adjust to ever-changing market conditions.

Logistics Management (LM): How would you describe today’s parcel marketplace?

Jerry Hempstead: All of the parcel carriers are doing well in volume and earnings—even the USPS is making money if you back out the Congressional mandates. And it’s clear that e-commerce is driving the volumes. To top it off, service levels this year are at record levels and are predictable and consistent.

My observation is that there’s no statistical difference between the service performance offered by FedEx and UPS across a year’s worth of activity, although FedEx offers a faster delivery on ground to about 25% more city pairs than UPS. This pressure on speeding up the promise and refining the networks to make the magic happen will only improve the consumer experience in parcel services.

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Socialbakers bakes its data analytics down to a Social Health Index

Can social media analytics be compressed into an elevator pitch?

That was a question Lenovo asked its social analytics firm, Socialbakers. The result, launching today, is a Social Health Index that presents a few top-level indicators of a brand’s standing in social media vis-a-vis any competitors.

“When you’re with a VP, you have to [quickly] give them a very clear idea of where we stand,” Lenovo’s director of the Digital and Social Center of Excellence Rod Strother told us. Given that need, Lenovo then provided input to Socialbakers for developing the Index.

It offers a single top-level number on a 100-point scale, as well as single numbers representing the client’s — or a competitor’s — social health on Facebook, Twitter, or YouTube. Other platforms will be added at some point, the social analytics firm said.

Additionally, an area graph visually depicts the four groups of data that go into the scores — participation, follower/fan/subscriber acquisition and retention, and shareability.

“We find it’s difficult for clients to comprehend all” the statistics in ordinary social analytics reports, Socialbakers’ CEO and co-founder Jan Rezab told VentureBeat.

“It’s very, very complicated,” he said, noting that his firm tracks over 180 metrics for social media.

Read more at Socialbakers bakes its data analytics down to a Social Health Index

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